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Consider your needs and budget.
Flatrate Design PackageYou love what you do and want to spend your time doing it. Here is where Catitude Creative comes in!
Option 1
Please note: Flat rate projects include print ads, banner or square website ads, social media posts, website graphics, animated social media graphics, blog graphics, website icons & graphics ONLY.
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Option 2
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Individual
Project Design
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Our expertise with creative tools in the Adobe suite, and access to the highest quality imagery ensures we will deliver a truly memorable design.
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Custom QuotesPlease Note: Custom Projects usually include booklets, clothing and merchandise, packaging and labeling, book covers, epubs, websites elements.
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Small Business
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Hello
I collaborate one-on-one with passionate business owners like you to create beautifully designed visual identities and marketing collateral that speak to your values and shine a light on your mission.
Visual branding is what brings your brand to life. I’m proud to offer my Signature Branding Package, with opportunities to customize your marketing collateral selections and include add-ons to ensure your visual identity suits you perfectly and helps you reach your unique goals. This guide outlines my offerings and shares a little bit about my process too, to help give you a feel for what to expect. Please feel free to get in touch with questions!
Thank you for the opportunity to share what I do with you!
Visual branding is what brings your brand to life. I’m proud to offer my Signature Branding Package, with opportunities to customize your marketing collateral selections and include add-ons to ensure your visual identity suits you perfectly and helps you reach your unique goals. This guide outlines my offerings and shares a little bit about my process too, to help give you a feel for what to expect. Please feel free to get in touch with questions!
Thank you for the opportunity to share what I do with you!
WHAT TO EXPECT ⇓A fun, collaborative, one-on-one branding experience that gets to the heart of things. We start with a Brand Discovery phase (to ensure we're creating from a place of alignment and strategy), then move into the design process where I invite you in, give you a voice, and work with you to make your vision for a polished + cohesive brand come to life.
WHAT'S INCLUDED ⇓A fully custom visual brand identity including a logo suite, submarks, patterns and textures, and other design elements perfectly suited for your needs, plus a complete Brand Guidelines document to help you maintain visual consistency going forward. You'll also receive three custom marketing collateral designs (chosen by you!), to help you create a cohesive brand experience at every client/cusomter touch point. See the complete list of deliverables in my
Need more? No problem! You'll have the opportunity to customize with any add-ons you may need.
WHAT'S INCLUDED ⇓A fully custom visual brand identity including a logo suite, submarks, patterns and textures, and other design elements perfectly suited for your needs, plus a complete Brand Guidelines document to help you maintain visual consistency going forward. You'll also receive three custom marketing collateral designs (chosen by you!), to help you create a cohesive brand experience at every client/cusomter touch point. See the complete list of deliverables in my
Need more? No problem! You'll have the opportunity to customize with any add-ons you may need.
Design Process
Discover + InspireFirst, we dig into your brand foundation! I want to learn about your business, mission and vision, big picture goals, target audience, place in your market, and overall brand personality. We’ll also gather visual inspiration and solidify our direction for your new visual brand. This important step helps us design with thoughtfulness, strategy and intention… and craft a brand that you and your audience will connect with.
2. Design + DevelopThen we start designing! We’ll begin with logo + brand concepts (two to choose from) including secondary marks, patterns, textures, and other design elements to add depth to your visual styling. We'll revise and refine everything to perfect every detail —collaboration is key! The final result will be a thoughtful and cohesive library of design elements that authentically speaks to who you are.
3. Implement + GrowAfter finalizing your brand styling, we continue to bring things to fruition. We work together to design your selected marketing collateral pieces to perfectly suit your needs (I’ll even help coordinate submitting any print orders, if needed!). The goal is cohesiveness and consistency — your brand deserves attention to detail to ensure it’s beautifully and thoroughly represented at every client / customer touch point.
2. Design + DevelopThen we start designing! We’ll begin with logo + brand concepts (two to choose from) including secondary marks, patterns, textures, and other design elements to add depth to your visual styling. We'll revise and refine everything to perfect every detail —collaboration is key! The final result will be a thoughtful and cohesive library of design elements that authentically speaks to who you are.
3. Implement + GrowAfter finalizing your brand styling, we continue to bring things to fruition. We work together to design your selected marketing collateral pieces to perfectly suit your needs (I’ll even help coordinate submitting any print orders, if needed!). The goal is cohesiveness and consistency — your brand deserves attention to detail to ensure it’s beautifully and thoroughly represented at every client / customer touch point.
Signature Branding Package
Branding Workbook + Brand Clarity Call
2. | Creative Brief + Curated Inspiration Board
3. | Two Original Branding Design Concepts to choose from
4. | Final Custom Visual Brand Design:
2. | Creative Brief + Curated Inspiration Board
3. | Two Original Branding Design Concepts to choose from
4. | Final Custom Visual Brand Design:
- · Logo Suite: Primary Logo + Variations
- · Submark / Watermark + Variations
- · Brand Mark and/or Favicon
- · 2-3 Patterns / Textures
- · Typography / Font System
- · Color Palette
5. | Brand Guidelines Document INVESTMENT: Starting at $6,800
Split into two equal payments. Payment plans available.
- · Social Media Graphic Templates
- · Business Cards + Stationery
- · Postcard
- · Presentation Slide Templates
- · Social Media Profile Graphics
- · Tradeshow Materials
- APPROX. TIMELINE: 6 WEEKS
A specific timeline will be agreed upon during the booking process.
A Few Details
Next Steps + What to Expect
LIMITED AVAILABILITY
To give every client the attention they deserve, I only work with one new branding client each month and I have limited spots available. I typically book out 2-3 months in advance.
BOOKING PROCESS
Interested in collaborating? The first step is to get in touch with me and share a bit about your business and what you envision for your new brand. When I hear from you, I’ll surely do a lil’ happy dance, send over some details, and then we will hop on a call to get to know each other and make sure we’re a good fit.
To make things official, I’ll send over a proposal, contract, and invoice. After everything is signed off on and you’ve submitted your downpayment, we’ll be set to go! Note: A 50% downpayment is required to book your project in my calendar. Payment plans are available!
REVISIONS
The design process includes 2 rounds of revisions for your chosen brand concept and 1 round of revisions for your collateral items. I’ve found this to be more than enough to ensure clients are thrilled with and confident in the final product! When requested, additional revisions are charged at a rate of $100/hr.
Frequently Asked Questions
HOW LONG DOES THE PROCESS TAKE AND WHEN CAN WE GET STARTED?
Our branding project timeline is about 6 weeks. I’ll provide a detailed project calendar to keep us on track! Specific timelines and start dates will depend on my schedule, holidays, etc. We’ll discuss more before booking, so you know what to expect.
DO I OWN MY LOGO + BRANDING FILES?
Yes! Upon receiving your final payment, the copyright and ownership of your final logo and branding files will be transferred to you.
WHAT FINAL FILES DO I RECEIVE?
After we wrap up, I’ll send you a link to download your library of logos and branding elements, saved in different colors + sizes for your convenience, for web and print use, and in vector (editable) format. You’ll also receive print-ready PDFs and/or web-ready graphics of your collateral items.
ARE YOU AVAILABLE FOR ON-GOING GRAPHIC DESIGN WORK?
Yes! I love supporting my branding clients with both one-off design projects and on-going design tasks. After your new brand is complete, we can talk in detail about your unique design needs and what continuing to work together could look like. I look forward to helping you make any marketing idea come to life through design!
LIMITED AVAILABILITY
To give every client the attention they deserve, I only work with one new branding client each month and I have limited spots available. I typically book out 2-3 months in advance.
BOOKING PROCESS
Interested in collaborating? The first step is to get in touch with me and share a bit about your business and what you envision for your new brand. When I hear from you, I’ll surely do a lil’ happy dance, send over some details, and then we will hop on a call to get to know each other and make sure we’re a good fit.
To make things official, I’ll send over a proposal, contract, and invoice. After everything is signed off on and you’ve submitted your downpayment, we’ll be set to go! Note: A 50% downpayment is required to book your project in my calendar. Payment plans are available!
REVISIONS
The design process includes 2 rounds of revisions for your chosen brand concept and 1 round of revisions for your collateral items. I’ve found this to be more than enough to ensure clients are thrilled with and confident in the final product! When requested, additional revisions are charged at a rate of $100/hr.
Frequently Asked Questions
HOW LONG DOES THE PROCESS TAKE AND WHEN CAN WE GET STARTED?
Our branding project timeline is about 6 weeks. I’ll provide a detailed project calendar to keep us on track! Specific timelines and start dates will depend on my schedule, holidays, etc. We’ll discuss more before booking, so you know what to expect.
DO I OWN MY LOGO + BRANDING FILES?
Yes! Upon receiving your final payment, the copyright and ownership of your final logo and branding files will be transferred to you.
WHAT FINAL FILES DO I RECEIVE?
After we wrap up, I’ll send you a link to download your library of logos and branding elements, saved in different colors + sizes for your convenience, for web and print use, and in vector (editable) format. You’ll also receive print-ready PDFs and/or web-ready graphics of your collateral items.
ARE YOU AVAILABLE FOR ON-GOING GRAPHIC DESIGN WORK?
Yes! I love supporting my branding clients with both one-off design projects and on-going design tasks. After your new brand is complete, we can talk in detail about your unique design needs and what continuing to work together could look like. I look forward to helping you make any marketing idea come to life through design!
Brand Identity Questionnaire
What is your why?
Your why should motivate the choices you make as a company. It should inform the branding messaging you use to communicate with the world. And it should resonate with like-minded people motivated to become your customers.
Your why should be your business’s core guiding principle – the north star it returns to again and again.
The emotional hook will also draw in potential customers and help them align with your vision.
Who is your best customer?
Your best customer is the person who needs or wants your product or service. It’s the person who shares your brand’s core values and relates to its personality traits. And it’s the person who can afford to buy your product or service.
How does your product or service benefit your customers?
Customers care more about themselves than they care about your business.
That’s why you need to know – and lead with – the benefits your product or service will offer them.
Which values will guide your business?
Every business should follow a basic code of ethics.
But, the nearest and dearest values to your heart will naturally manifest in your business more significantly.
What is your Unique Value Proposition?
Your UVP is the core benefit or solution that differentiates your product or service from the competition – expressed in a single concise sentence.
Your UVP helps people identify what’s unique about your product amid a sea of similar products. And ideally, it will help people see your offer as the best possible option on the market.
Your UVP will help create the foundation of your brand messaging. It’s one of the things for which your brand will be known.
What are your strengths?
Your brand should highlight your business’s strengths. These strengths are separate from your UVP. They reflect your business, not just your product or service.present them from the perspective of your customer. How do these strengths benefit them?
Who is your competition?
What is your brand personality?
what traits define you? Which of those traits will appeal to your ideal customer? And which of those traits do you want to share through your business?
How is your business different from competitors?
So, what makes your business different?
Is your business friendlier? Are you more affordable? Maybe you’re more honest and put your customers first.
What is your brand voice?
How would you speak to your customers if you were chatting one-on-one?
What is your brand story?
How do you want customers to describe their experience?
How do you want others to see your brand?
And, what are you willing to do to help people see you that way?
Your why should motivate the choices you make as a company. It should inform the branding messaging you use to communicate with the world. And it should resonate with like-minded people motivated to become your customers.
Your why should be your business’s core guiding principle – the north star it returns to again and again.
The emotional hook will also draw in potential customers and help them align with your vision.
Who is your best customer?
Your best customer is the person who needs or wants your product or service. It’s the person who shares your brand’s core values and relates to its personality traits. And it’s the person who can afford to buy your product or service.
How does your product or service benefit your customers?
Customers care more about themselves than they care about your business.
That’s why you need to know – and lead with – the benefits your product or service will offer them.
Which values will guide your business?
Every business should follow a basic code of ethics.
But, the nearest and dearest values to your heart will naturally manifest in your business more significantly.
What is your Unique Value Proposition?
Your UVP is the core benefit or solution that differentiates your product or service from the competition – expressed in a single concise sentence.
Your UVP helps people identify what’s unique about your product amid a sea of similar products. And ideally, it will help people see your offer as the best possible option on the market.
Your UVP will help create the foundation of your brand messaging. It’s one of the things for which your brand will be known.
What are your strengths?
Your brand should highlight your business’s strengths. These strengths are separate from your UVP. They reflect your business, not just your product or service.present them from the perspective of your customer. How do these strengths benefit them?
Who is your competition?
What is your brand personality?
what traits define you? Which of those traits will appeal to your ideal customer? And which of those traits do you want to share through your business?
How is your business different from competitors?
So, what makes your business different?
Is your business friendlier? Are you more affordable? Maybe you’re more honest and put your customers first.
What is your brand voice?
How would you speak to your customers if you were chatting one-on-one?
What is your brand story?
- What motivated you to start your business?
- How did you get from point A to point B?
- What setbacks did you overcome along the way?
- And how does your brand interact with the lives of its customers?
How do you want customers to describe their experience?
How do you want others to see your brand?
And, what are you willing to do to help people see you that way?
Brand Spirit Questionnaire
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